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Employer Branding Agency

Let us tell your employer branding story. As your digital agency, we are with you from conception, through development, to the effective marketing of your career website.

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Employer Branding Agency

Creation & Promotion of High-Quality and Powerful Employer Branding Websites

At a glance: Employer Branding

  • Boost attractiveness and reputation
  • Attract applicants purposefully
  • Clearly convey corporate culture
  • Increase employee satisfaction
  • Create a coherent corporate image
  • Strengthen employee loyalty
  • Resilience during crisis times

Employer Branding strengthens the brand identity as an employer, increases company visibility, and improves the quality and quantity of applications. It positions companies as attractive employers, effectively reducing recruitment and hiring costs.

With a modern Employer Branding or career website, companies strategically communicate their messages and build a distinctive employer brand. Through videos, images, and texts, an authentic corporate image is conveyed, while the website offers a platform for engagement with applicants.

Fünf Personen stehen gemeinsam an einem Tisch mit Laptop und Tablet, lächeln in die Kamera und wirken engagiert bei der Zusammenarbeit.

Your Benefits with Us as an Employer Branding Agency

In an environment where talents are selective and companies are in fierce competition, a strong employer brand sets decisive accents.

  • Attractiveness. A strong employer brand attracts talent. Companies are not only noticed but also preferred: they become the first choice for applicants.
  • Cost Saving. Companies with attractive employer images reduce recruiting costs and require fewer resources for candidate search and retention.
  • Employee Retention. Satisfied employees stay longer. A positive employer image increases employee satisfaction and reduces turnover rate.
  • Corporate Culture. Good employer branding promotes a positive corporate culture. It creates a culture of pride, belonging, and motivation among employees.
  • Differentiation. In a market dominated by competition, employer branding provides a clear distinction from competitors and emphasizes the uniqueness of the company.
  • Digitization. A targeted approach in the digitization of HR not only creates efficiency, but also a technological advantage in recruiting and competition for talent.

Free initial consultation

Facts and figures

0 % More qualified applicants thanks to a strong employer brand*

0 % Lower costs per hire compared to other companies*

0 % Prefer a company that actively invests in its employer brand**

Sources: * LinkedIn's Ultimate List of Hiring Stats, ** Glassdoor, U.S. Site Survey

Services

Specialized in digital solutions for employer branding: from high-quality career websites to targeted marketing, we shape your online presence to win talent over for you.

Recruiting Websites and Career Portals

Übersicht der Primus Service Website mit verschiedenen Unterseiten in Mockup-Darstellung auf drei Laptops

With strong concepts, goal-oriented implementation, and end-to-end support, we have built successful career websites and career portals for many clients. We create authentic content that strengthens your brand and sparks the interest of talent and skilled professionals.

Career websites

Interfaces to Applicant Management Tools

Eine Person sitzt an einem Schreibtisch vor einem großen Monitor, arbeitet am Computer und blickt freundlich in die Kamera.

A seamless interface connection is crucial for efficiency and productivity in HR area. Our expertise in API development enables the integration of your career website with ATS- and HR software like Personio, SmartRecruiters, Recruitee, Onlyfy, and others.

API integration for HR software

Online Marketing for Employer Branding and Talent Acquisition

Zwei Frauen unterhalten sich lächelnd in einem modernen Büro mit Pflanzen

The right online marketing strategy for your career website can make all the difference when it comes to positioning yourself as a top employer. We help you fill your recruiting website with authentic content and increase your visibility among the target group that matters to you.

Online marketing for talent acquisition

Our Proven Process for Your Employer Branding

An effective career website is key for successful employer branding. With our 7-step process, we assist you from strategy through to marketing, creating a website that strengthens your brand and actively attracts talent.

  1. 01 Strategy and Concept We begin with the strategic planning and development of the employer branding website, defining objectives, target audiences, design, and the website's content.
  2. 02 Design Next, we create the website's design, considering the target audience's preferences and focusing on creating a unique and authentic branding experience.
  3. 03 Programming After the design, we technically implement the website. We create the necessary functions and interfaces to systems like Personio, SmartRecruiters, Onlyfy, Recruitee, and co. and ensure seamless integration with other systems.
  4. 04 Content Then, we assist as needed in creating necessary content for the website, such as texts, images, videos, and graphics. The focus here is on authenticity.
  5. 05 Testing and Optimization To optimize the website for maximum usability and functionality, we test and improve the website.
  6. 06 Marketing We promote the employer branding website by featuring it on various PPC channels and developing an SEO strategy.
  7. 07 Further Development After the launch, we continue to accompany the project and continuously optimize it to maximize success for you.
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Why ambitious companies should act

Amid global upheavals and sociopolitical drivers, we specialize in employer branding websites for SMEs and large corporations. With this expertise, we face current challenges and strengthen our customers' employer presence.

Digital change

The rapid development of digital technology is changing work methods and expectations of employers. It's not just about technical adaptability, but about a company culture that internalizes digital values such as openness and agility.

Changing talent search

The generational change and the "War of Talents" demand a realignment in recruiting. Understandings of career are changing; talents are looking for meaningful activities and employers that reflect their values.

Diversity and inclusion

Diversity is not just a matter of fairness, but also a crucial factor for innovation and competitiveness. An inclusive working environment attracts talents and promotes the exchange of ideas.

Work-life integration

Instead of a strict separation of work and private life, many talents are looking for a fluid integration of both areas, for example through flexible working hours or home office options.

The role of employer branding

In this complex network, employer branding gains importance. It not only serves to build a positive company image, but also acts as a compass that navigates companies through societal challenges.

Global networking

Due to global networking and mobility, applicants expect opportunities for international assignments and cultural exchange. Companies that offer such opportunities position themselves attractively in the competition for talents.

Climate change and environmental awareness

The environmental issue and the need for sustainable business practices are no longer niche topics. Companies are under pressure not only to act environmentally friendly, but also to report transparently about it.

FAQs

We clarify some important questions.

Free initial consultation

Why our clients enjoy working with us and hire us again

„When translating a technical book on the topic of Laravel, mindtwo assisted us with a professional review, providing valuable insights.“

Ariane Hesse
Editor @ O'REILLY Computerbuchverlag

„An absolutely positive experience with the agency mindtwo. Across multiple projects requiring design, UX, frontend and backend development, I have worked closely with the team and come to appreciate their diverse expertise. The range of topics mindtwo has covered is impressively broad — from web portals and SaaS solutions to e-learning platforms, they have supported us on numerous projects. Communication is fast and efficient, billing and organization are transparent, and team members are encouraged to contribute their own ideas and creativity. It is a real pleasure working with mindtwo, and I can highly recommend them as a project manager.“

Christian Siebert
Senior Product Owner @ VNR Verlag

„After the successful relaunch, our new website is as fast, versatile, and modern as our X-raid rally vehicles.“

X-raid GmbH
Marketing / Press @ X-raid GmbH

„We are thoroughly impressed with our new website. As a result, we decided to opt for ongoing SEO consultation and maintenance of the website system.“

Robert Eitemüller
Marketing Services Manager & UX Design @ LIS AG

„Our collaboration with mindtwo started in early 2023 with intensive workshops, followed by concrete planning phases. We found the clearly defined time management and structured approach very pleasant and productive. With a focus on their core competencies, mindtwo demonstrates enormous expertise. The work remained uncomplicated despite interruptions due to strategic developments, thanks to clear, straightforward communication. We look forward to continuing our collaboration.“

Management @ effexx Unternehmensgruppe

„We use our new website as an effective marketing tool, allowing us to finally showcase our products in a fitting manner.“

Giovanni Cataldi
Head of Marketing @ OHRA Regalanlagen GmbH

„With over half a million visitors monthly, our website is one of our most important acquisition channels. Mindtwo has helped us convey our messages to our target audience effectively and has significantly improved onsite performance.“

Leonard Tekstra
Head of Online Marketing @ Kesselheld GmbH

„Working with Jonas and his team was a real pleasure—especially thanks to their strong service mindset. Unlike much larger agencies, they truly put the client first.“

Mario Druschba
Marketing Manager @ ESV-Akademie

„Our website, alongside our app, is one of the most important communication channels for TWINT. mindtwo particularly supports us with technical challenges and implementations. We especially value the reliable, quick, and straightforward collaboration!“

Eva-Maria Mörtenhuber
Head of Performance Marketing & Branding @ TWINT AG

„With your help, we've taken our digital recruiting strategy to a new level. Thanks to your website and lead tracking, as well as the interface integration with our HR tool, we can now target our campaigns more effectively to our desired audience and optimize our applicant management processes. Thank you for the collaborative and trustworthy partnership.“

Stefanja Kanka
Head of Human Resources @ Primus Service GmbH

Google Ratings

5/5

Based on 30 reviews

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